Branding – Creating Business Cards
Today’s post is written by Dayz of DayzeeLoveDesigns. She has lots of experience as a graphic designer and has created logos, business cards and other branding stationery for loads of people.
- Planning your design
If you are working on the branding for your shop and planning to order business cards here are a few points to ponder.
- Purpose & Quantity
Originally I wrote this as point 5 but it is in fact the most important thing to consider. What are you going to use them for? This will inevitably dictate how many you will need so have a good think about this.
Most people often just go for the largest quantity they can buy for the least money. By doing this you can compromise on quality for the sake of having huge stock of cards that you may not actually need. Unless you are attending a massive trade fair it may work out better to order smaller runs and change your design often. This allows you do modify your brand as you gain feedback. Shelling out for 10,000 cards and then deciding you’d like to change them 2 months down the line can be very frustrating.
I would avoid being tempted to do the business card equivalent of flyering. The take-up ratio on this kind of marketing is very low so you are basically just dropping them in the bin. Just think about the impact that this kind of pointless waste has on the environment. Instead consider only giving your cards to customers, display them on your table at a fair or market or leaving a small amount in select places. This is a much more effective promotional strategy. Targeting your marketing in this way will mean more people are likely to keep your cards.
- Quality & Materials
So now you know the purpose and quantity you need you are in a better position to work out the quality of the materials that you can afford. If littering and the destruction of the rain forests is something you care about you could look into using recycled materials. This could help your brand as being environmentally friendly and handmade designer or seller of vintage may tie together nicely. Maybe you sell supplies that are environmentally friendly. This is an angle to think about.
- Size & Shape
Not all business cards need to be the standard rectangle. Some sellers send out very small parcels so they may be better suited to mini cards. I use small tins for some of my products so even a circular card could work well if it fitted nicely into the tin. You can also get custom shapes but be prepared to pay more for these as it does take more time to create custom designs.
- Your contact details
This for me is one of the points I hear so many people talk about. ‘I bought 5,000 business cards and now I am moving house.’ What about all those social media links you currently have? You may use them now but in a year things may have changed. Remember MySpace?
I think the most practical thing to do with all these links is to have a website with all your details on and just use your website url on your cards. This way as social media trends change you simply remove the old details from the website and your cards still accurately reflect your most important contact information.
- Logo or image?
Now you know your purpose, quantity, quality, materials, size & shape and your contact details. You have a good idea of how much space you have to fill. Now ask yourself if you have a logo that people will recognise as representing your business. Often the most effective business cards simply have the company logo on, maybe a small tagline explaining what you are about and the web address.
If you are known for your unique products you could have a photo of your best selling item on one side and your shop name and url on the other. Having your Etsy shop url and a website url can also mean you are directing people to your shop for ordering and your website for your other social media links.
Now get thinking
These are of course just ideas to get you thinking. What works for one doesn’t always work for all. However, I hope thinking about these points will help you to avoid the ‘boxes of unwanted business cards at the back of your drawer’ problem.
The recycled kraft card business cards were made for Charles at Cremagoods using his own logo design.
Do you have a business card? Post it on Instagram and tag us at @craft_britannia and we’ll regram it to the world. 🙂